GraysOnline, the online retail and auction company, has appointed First Rate after a competitive pitch against several other agencies, to handle its search engine optimisation.
GraysOnline group marketing manager, Westley Stringfellow, said the company had conducted a "thorough search for an SEO partner" and selected First Rate for its "track record in delivering excellent SEO results for their clients."
"We are planning to deploy all of our agency's SEO experience and resources to ensure GraysOnline maintains and grows its natural traffic, and dominates its key product categories."
GraysOnline sells across across more than 80 product categories including consumer electronics, wine, automotive and mining equipment.
Tom Skotidas, Head of Marketing & Business Development at First Rate said he was "proud to be working with GraysOnline, a leader in Australian online retail and auctions".