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THE STRATEGY

Each Group company brings a specific area of service expertise to Q Ltd, providing clients with direct access to dedicated interactive advertising and digital marketing experts.

By taking advantage of the expertise available within the Group, clients can:

Develop strategies that clarify their objectives and optimise their online or interactive presence.

Target appropriate customer groups - even identify specific customers - through sophisticated profiling and access to permissioned database lists.

Create marketing communications and develop websites and other engaging interactive interfaces.

Deliver integrated online, mobile and offline marketing communications campaigns that maximise their returns.

Capture, manage and protect customer contact by maintaining the permission layer set by the consumer, behavioural and transactional data.

Interact with clients' customers via various interactive mediums.

Monetise their relationship through e-commerce transactions, the sale of advertising to permissioned members and website traffic, pay for performance and search networks.

Track and report on the success of clients' campaigns and actively manage their return on investment.

By maintaining a degree of managerial independence, the managers and staff of the entities are free to pursue their specific objectives and bring all the passion of a committed team of experts to each and every client project.

Copyright 2010 Q Ltd