3D Interactive launches TPN, its first performance media network, on 15 February 2010.
The Performance Network offers advertisers the ability to pay for advertising based on the response to a web banner or email advertisement, with campaigns bought on the basis of cost per click, lead or acquisition.
Mark Halstead, Managing Director at 3D Interactive. "It will compete with the likes of Adconion and Microsoft Media Network. TPN’s clients include Aussie Home Loans, Air New Zealand and PayPal."
He added "TPN is committed to maximising advertiser’s response rates and publisher’s earnings via a meaningful, transparent and intelligent engagement with both parties”
Enquiries about TPN can be directed to Jaysen du Pleisses